As part of our Giving Back Project – to donate a brand identity to a deserving and local to the Vancouver-area non-profit, our first recipient was 100 Gay Men for a Cause – Vancouver.
The group was in need of a rebrand – something that did not feel dated but ushered in a new age and vision for the group – a community even more inclusive and expansive. The brand is meant to be versatile with a future name change that doesn’t impact the ethos or style of the brand itself.
A custom icon and logo that symbolizes a flag. This flag signifies everything that has led you to this point, think: Everest, but also a sign of what is to come. This is just the beginning of life-changing work that will continue to unify the gay men, and the growing queer community in Vancouver in supporting local and empowering charities. The colour palette is striking, young and punchy but also lends itself to versatility and flexibility.
Colours are inspired by the pride flag, and include a range of complimentary colours that when used together are a beautiful rainbow combination but are also strong enough to be used on their own. The colour palette is soft, warm, and clean. The included pink is an ode to the original main brand colour.
Brand concept and design by Natahsha Priya | Vancouver Graphic Designer
