At Cascades Church in Vancouver, Pastor Alex had the idea for the church to go through the BREAD guide together as group. After some brainstorming, we took on the art direction and developed a concept that not only reflected our visual brand but also gave a playful nod to the breaking of bread.
There are a few fun Easter eggs in the design. The photo of the Lions Gate Bridge, for example, is a little throwback to the first time we visited the church to take photos. At the time, Alex was preaching through Acts and used the bridge in his series, so we wanted to weave that bit of history into the visuals. Another featured image is the stained glass windows at the church.
The initial design was a book cover, and had later become used for banners, screen graphic, social media graphics, and YouTube thumbnails.
The project needed to pivot as an issue had come with the liturgical calendar we had planned to use no longer applied, now the design pivot to be used for the sermon series ‘Living in the Word of God.’
“Everyday we encounter competing narratives that vie for our attention, imagination, and affection. Yet, as Pete Hughes notes, “The story you live in is the story you’ll live out.” As followers of Jesus, we believe that the story of God found in the library of Scripture is the story that leads to life and flourishing. In this series, we give our attention to God’s story so that our imaginations might be captured by it and our hearts formed by it. Why? Because we want to learn to be active participants of God’s unfolding story in our world.”
Art Direction + Design by Natahsha Priya
Textures: A.P Edges Texture Pack by Doc Reed.
