For NYC Marathon, Nike partnered up with Coffee N’ Clothes to create an experience that highlighted the grit and strength of New York while also raising up the running community that Nike has built up.
Panel discussion included talks with Eliud Kipchoge and Sifan Hassan, hosted by everyone’s favourite running coach – Coach Bennett.
At the Nike store, runners were able to customize their gear with illustrations but local illustrator, Zebadiah Keneally.
Assets created included a store-takeover with custom floor vinyls, mirrors to invite athletes into the mindset along with wayfinding, packaging, and social media assets for launch.
Agency: Coffee N’ Clothes (CNC)
Creative Director: Andrea Velázquez
Sr. Designer: Natahsha Priya
Nike x NYC Marathon
