Verdant Confections is based out of British Columbia – offering both artisan chocolates but also small-batch vanilla products. This brand identity captures something that feels elegant but also artisanal – a visual identity that scales while using a strong and unified brand system.

The name says it all… Verdant: lush botanicals & ingredients, thriving life… womanhood. The concept leans into these very ideas – embracing the senses, sensuality, mystery and celebrating the handmade. This direction evokes mystery, a touch of whimsy with some good-old fashioned bold inks and texture. 

The icon is Lady Verdant – half off her face is covered by the vanilla orchid + a cocoa pod; she is mysterious, elegant, and beautiful. The typography is inspired by botanical based brands (mezcals, florals) and old lettering styles – this customized typography offers something strong, unapologetic and handcrafted. 

The illustrated icon and typography work together in different layers and type hierarchies to bring together variations of print collateral to capture the different tones and sides of the brand: sensual, sophisticated, and editorial. The wide usage allows for seasonal releases, collaboration collections, and limited product releases.

Colours are lush tones of ingredients – a balance of spice and delight – something for the palate and the senses: rosemary, mint, pistachio butter, nougat, flushed, 80% cocoa.

As the selected final concept by the client – this design captures the client’s desire for something that embraces the beauty and mystery of womanhood. Compared to the unselected, the lean of femininity spoke to the client on a personal level – making it the final choice.

_{Brand concept and design by Natahsha Priya | Vancouver Graphic Designer}