From a full-glitter truck in the iconic orange, to custom Taylor Swift themed names for the cats looking for a new home, to chai cookies, Uber discount codes, and customized charm bracelets for owners and their cats – this event gave the full showgirl (or, showcat) experience to Swifties on album launch day. Collateral designed included: the custom truck wrap, wayfinding signage, custom decals, and various print assets sourced across three cities.
This themed cat-adoption event was hosted in three cities: Los Angeles, Nashville, and New York city with 9.6k+ earned activation mentions, 160+ earned press hits, +79% social engagement, which ended up outperforming benchmarks.
This project was nominated in 2026 for a Webby Award for Advertising, Media & PR Best Launch or Drop 2026 and Honoree for Advertising, Media & PR Real-Time Response (PR) 2026
Agency: Coffee N’ Clothes (CNC)
Creative Directors: Pauline Critch-Gilfillan and Taylor Richmond
Design Manager: Erin Balot
Senior Designers: Victoria Alvarez and Natahsha Priya
Uber x Life of a Showcat
